Aug 02, 2022
In Education Forum
A lot has changed in the online world lately and that's why Facebook wants one fixed environment where everyone can go with questions about a certain topic. This helps, for example, with topics such as sharing, security, data collection, data usage, and advertising. This is what Facebook calls the 5 modules for which they provide information: Security Here you will find updates on account security, set up tools such as 2-step verification and learn more about Meta. Share Here you can find answers about who can see your post, how to manage your activities and how to clean up old posts. Collect Learn more about different data that Meta collects and how you can view this data. Use Here you can read about how data is used, the possibilities and how your data is provided. Advertisements Here you will find information about how your data is used to determine which advertisements are shown. Targeting Facebook will stop targeting people under the age of 18 based on interests or an activity. Advertisers can job function email list only target these ages (under 18) based on age, gender, and location. Facebook states that children under 18 cannot make decisions about advertisements they see. Also vacancies can no longer be used together with targeting interests. What does this mean for companies eager to reach people under the age of 18? Specific targeting was often a good path to success. So we need to pay extra attention to finding other ways to continue targeting specifically, for example: Using old data from, for example, previous campaigns or CRM data (address, zip codes and interests). You can then add these customer lists as target groups, which you can turn into look-a-like target groups. Include the use of interests, behavior and demographic elements in the advertisements. Naming these characteristics in the ad copy or video/visual so that the target group recognizes itself in the ad. Link ads to landing pages with specific content and provide further explanations to the targeted audience on a specific landing page.