Were also selling why our services are essential.) How Content Marketing Works Think of content marketing as convincing buyers to buy your There is no hard sell on the product. To do this, you need to understand the buyer's journey. Nobody wakes up and decides to buy a product. Customers don't pick and choose brands at random, either. As the stats above show, customers rely on recommendations and content to make their decisions. Full Content Funnel, Full Funnel Content Strategy, Top of the Funnel Content, Content Marketing Strategy.
What is Content Marketing, Blog Content, Content Latest Mailing Database Marketing, Content Marketing Funnel The buyer's journey is divided into three stages: Awareness, Consideration, and Decision stage. The buyer's journey begins with brand awareness. They read blog posts or check social media posts. Content at this point should be educational and informative because you are making them aware that there is a problem. Sooner or later, buyers will consider the different options available in the market. The content here is a mixture of useful information and marketing. You are making buyers aware that there is a solution to a problem: your product or service.
In the end buyers need to decide what product they want to buy. Sometimes this is called the closeout phase. You need to drive home why your product is the best choice over other brands on the market. You'll see how important content is at every stage of the buyer's journey. It's always kind of like a funnel pushing buyers. In fact, the buyer’s journey, also known as the full content funnel, is one thing from a marketer’s perspective. Understanding and developing a full-funnel content strategy is critical to solving a sales crisis. What is a full content funnel? Not all content is created equally.