Warehousing solutions. JD Worldwide is open to brands, retailers that are legally registered outside of China and sell products from outside of China. Ecommerce trends in the Chinese market e commerce trends When it comes to innovation in the world of e commerce, China is definitely a trendsetter in this matter. Over the years, e commerce in China has evolved a lot, responding to the needs of customers and sellers. The solutions and functionalities described above are a response to e commerce trends, although it is difficult to say whether they were always the result or the cause.
Here is a list of ecommerce trends we can see in China. Engaging influencers To increase brand sales, companies engage influencers , i.e. key opinion leaders KOL. These are paid whatsapp mobile number list collaborations that aim to promote a given product. KOL is an expert whose opinion is valued in a specific industry. These are people who are trusted and respected in a given environment, they have authority through long term building relationships with recipients. A given brand, choosing KOL for cooperation, checks whether the product fits into the content created and promoted by a given author.
It all depends on the product they want to sell. KOLs can be models, movie stars, singers, fashion icons, etc. Not every famous person or celebrity can be a KOL. As Chinese e commerce quickly responds to changing consumer preferences, another type of influencer is increasingly being used to build brand awareness and increase product interest, namely the KOC key opinion consumer. This is a customer who has reached for a given product himself and shares his honest opinion about it. Chinese Internet users are increasingly guided by the choices of ordinary users, trusting.